Sofía Rodríguez Mata

Having worked in community management for a decade, Sofia often gets asked what brought her to this profession. “Do you know that moment when someone’s eyes light up because they’re talking about their passions? That’s the spark I search for in conversations. I’m fascinated by people; what made us who we are, what we aspire to, and what we are challenged by. I’ve sought to appreciate the layers of an individual and to shine a light on people’s spark. I didn’t know it at the time, but that search for authenticity, self-discovery, and connection would lead me to community.” Sofia leads community at Venafi where she is passionate about educating, empowering, and enabling security professionals to unlock their full potential. Sofia has worked at Salesforce and Course Hero to manage user group programs, advocacy programs, online communities, ambassador programs, and field marketing events. She is an award-winning community builder who has launched and scaled communities at B2B and B2C companies. She holds an MBA degree and continues to pursue knowledge through participating in leadership programs, earning certifications, and attending industry events. At the Rebellion conference, you can talk to her about getting started in community management, your passion project, your pets, the newest BOTW game, or whatever else brings a spark to your life.